Audience Test Screening

 This blog contains the audience test screening from a version of the music video that we showed to our target audience. This blog was created by me (Tisha) while the question was made by both me (Tisha) and Cassie.

Audience Test Screening

What is the purpose of audience test screening?

    An audience feedback is used to understand our audience specifically target audience opinion and point-of-view when watching our music video. This is done by asking several questions on their feedback on the music video, where the questions are asking both good parts from the music video and improvement that they think would need to be added to suit their preference. 

    As most audiences have different kinds of preferences, we narrow our target audience down to be couples who are teenagers that enjoy going on dates together. So we decided to ask 3 of our friends, to make it fair we decided to ask both female and male audiences who are a couple. This allows us to understand from both perspectives. 

Audience Feedback Question

    Before we come up to them to ask a question, we decided to create several questions that can be printed on to a paper so that our target audience would be able to answer the question while watching a clip from our music video. 

    We created 5 questions as a table as you can see below, as the empty boxes would allow our audience to answer the question easily as there are spaces provided. We chose these questions as it is not a simple question where the audience would only be able to answer with short form answers. Having a long descriptive answer allows us as a team to review the feedback and understand what we need to add / change from our music video to fit their preferences. 

This is our question paper that we give out to our target audience to answer

The part of the music video clip that we showed to our audience is this: 

 

From this, we have received 3 of our target audience feedback that is shown below:

Audience Feedback by Ida Ayu Jyotisha Sena

From all of the 3 audience feedback that we receive, we decided to review and pick which one that we think matches / the answer fits with what our vision of our artist would be highlighted in blue, things that we need to improvement on is red, and lastly the one highlighted in green is a new idea that would fit our music video.

Audience Feedback Review by Ida Ayu Jyotisha Sena

Reflection: Although I didn't contribute much on this audience feedback, I still get to know how to create feedback questions that are effective and will get the answer from the audience that will help improve our music video, other than that I also get to understand whether our music video is perceived the right way we intended it to be. Therefore if there are any misconceptions we can fix it since we asked the audience on ways to improve or remove.