Final Product

 This blog contains the final product of component 3, which include youtube video, digipak, and social media.

Final Product

In case the video is removed from YouTube, I uploaded the video to Google Drive:

https://drive.google.com/drive/folders/1FRUSFkCGLBXfN5JhwPE5lLgRPNKjlBVx?usp=sharing

Digipak

Front Cover

Inside-Left

Inside-Right (CD)

Back Cover

Spine

3d Mockup

Social Media

Here is the link to our Instagram social media account: https://www.instagram.com/by.elliecollins/ 

YouTube 

Here is the link to our YouTube Channel: https://www.youtube.com/@by.elliecollins 

Linktree

Here is the link to our Linktree account: https://linktr.ee/by.elliecollins 

Critical Reflection (CR)

This blog post contains the critical reflection to my component 3 project

My brief was to create a music promotion package consisting of a music video, social media page and digipak for

our fictional R&B artist “Ellie Collins” using the song “pov” by Ariana Grande (2020). The product presents an

authentic female artist aimed to target teenagers, young women and couples aged 16-25 who value simple

relationships. Branding is established through the display of consistent visuals of the artist's persona and style across all products.

This is important as it helps the audience easily recognise and recall the artist across different platforms as the visuals

are constantly repeated, slowly associating the brand to the artist. In my project, our artist Ellie Collin’s brand is based

on ordinariness and sincerity. Her branding is constructed through the repeated visuals of casual clothing and simple

dates, in the music video and social media page, she is often shown wearing comfortable clothing like t-shirts or tank t

ops and her dates are simple such as picnics and walks in the park. These visuals represent her as ordinary and relatable.

We also tried to keep a consistent color palette of warm colors (beige, brown, orange), shown in her Instagram page

and digipak. These warm colors connote warmth and nostalgia, which associates Ellie as emotionally sincere. Her

branding is also constructed by her persona, which is consistently presented across all three products. In all the products,

she is shown playing a guitar, this signifies her passion and desire for music, this connotes that she isn’t just a performer

but also a musical artist who genuinely expresses herself through her music. Her on-screen persona presents her as an

ordinary and emotionally sincere figure, shown through her simple dates and natural performances, this allows audiences

to perceive her as relatable and genuine. On her social media page, her post consists of captions written in a personal and

informal tone, which reinforces that she is genuine and expressive rather than professional. The repeated use of the brown

heart emoji “🤎” in her captions helps audiences associate this emoji with Ellie, strengthening the recall of her identity.

Moreover, her frequent interactions with fans through comments and replies helps construct a closer relationship with

her audience, making her seem more approachable and relatable. Her off-screen persona is pretty similar however her

clothing style subverts her on-screen persona, she dresses up in a more streetwear style, such as shown on her magazine

cover in the Instagram page, this makes her appear more bold and confident. Research into R&B conventions heavily influenced both our music video and digipak. R&B digipaks typically focus on

the artist with solo shots, warm or muted colours, tracklists on the back, and consistent imagery across inside panels and the

CD. Music videos in the genre often use close-ups to emphasise emotion, medium shots to show settings, and narratives

centred around love and relationships. We used these conventions for our products while also fitting Ellie’s persona into it.

In the digipak, we followed conventions by featuring a solo image of Ellie playing the guitar on the front cover, highlighting

her passion for music and her identity as a genuine musical artist. Warm beige and brown tones create a sense of intimacy

and sincerity, consistent with R&B aesthetics. The back cover includes the tracklist, but we subverted tradition by adding an

interactive barcode and phone number, allowing fans to hear Ellie’s voice, which makes the product more personal and engaging.

The inside panels and CD maintain the same colour palette and simple, cohesive design to reinforce her brand. In the music

video, we conformed to R&B conventions through close-up and medium shots that show Ellie’s expressions and the casual,

relatable environments of her dates. We also subverted conventions with brighter lighting during daytime scenes to reflect the pop

elements of the song, while later scenes use darker tones to highlight vulnerability and emotional intimacy. Both the digipak and

music video maintain consistent visuals, including Ellie playing the guitar and warm tones, creating a cohesive brand identity

across the products and reinforcing her persona as authentic, approachable, and passionate about music.

The social media page primarily targets teenagers, young females and couples aged 16-25 who value ordinary and genuine

expressions of young love and nostalgia. This appeals to them because the products reflect their own experiences and emotions,

shown through relationships and dates. The Instagram page includes a mix of professional and personal posts, including magazine

covers, MV release announcements, behind-the-scenes photos, personal / lifestyle photos and appreciation posts. Professional

posts show Ellie’s public and professional persona as a relatable yet rising R&B artist. Her professional posts include captions

written by Ellie herself, which adds authenticity and relatability, making her and her audiences have a closer connection without

creating a distance of professionalism. Her personal posts create authenticity and showcase her genuine persona. This aligns to the

Theory of Stardom, as audiences are drawn to artists who appear ordinary and relatable, allowing them to form a stronger

connection and create parasocial relationships. Hermeneutic codes such as spoilers or captions hinting an upcoming release invites

audiences to create speculations and be invested in her work. This engagement allows fans to interact with each other and create a

shared sense of fandom. The social media page also fulfills the Uses & Gratification theory by providing surveillance by allowing

fans to stay updated on Ellie’s releases and activities, it also offers diversion through relatable content shown through personal

photos and date posts. Moreover it also supports personal identity by showing relatable and personal values through her passion in

music and her value of love and relationships, it also encourages social interaction as fans comment and connect with one another

through the comment section.

Our project represents Indonesians and young couples who value ordinary and genuine expressions of young love. We aim to show

how ordinary gestures in relationships create a heartfelt and meaningful feeling to audiences and how authenticity shapes relationships.

In the music video, Ellie is shown going on simple dates with her significant other. Most shots are filmed through a pov shot, putting

the audience in the couple’s perspective, making it more engaging and relatable. Clothing and props also show ordinariness and

simplicity. Ellie’s style in the music video is very basic and simple, such as wearing t-shirts or tank tops along with simple props for

her dates such as paintings, this can enhance Ellie’s creativity and authenticity, making her appear humane and relatable. To target

Indonesian audiences, we included some scenes showcasing Indonesian culture, for example where Ellie and Karl ate babi guling,

which is a traditional Balinese dish. This makes Indonesian audiences feel represented as they share the same cultural knowledge,

which increases relatability and engagement. On social media, we show this by providing a mix of both personal and professional

posts. Captions in most of Ellie’s posts are personal and written by herself, she uses an informal and friendly tone, subverting

professional public figures where captions are kept in a certain formal tone to enhance their professionalism. Ellie’s captions make

her sound more ordinary and approachable to audiences, therefore audiences can easily relate to her and feel more connected, creating

parasocial relationships. Other than that, Ellie frequently interacts with her fans through Instagram post comments, she replies and

genuinely communicates with her fans. This creates authenticity as her personal typing style and choice of wanting to communicate

with her fans shows that she is a genuine and affectionate person.

Media Language in my Music Video

 This blog post contains the explanation of different media language that was used in my Component 3 project, this was made by myself (Kimora)

Communications & Organisations

 This blog post shows the communication and organisation process of our group's Component 3 project. This blog post was made by me (Kimora)

During the pre-production and production process of our music video project, we required a significant amount of planning, communication and

organisation to ensure the filming and post-production process ran smoothly. Below I (Kimora) will discuss the methods of communication and

organisation we used as a team and evaluate how they helped us during the whole project. 

• WhatsApp

We used WhatsApp as our main method of communication throughout the whole project and it played a crucial role in ensuring the project ran

smoothly, without it, it would have been difficult to manage many other parts of the project. Below shows the different ways WhatsApp was used

during our music video project along with evidence. 

Firstly, WhatsApp was a key tool for brainstorming and sharing ideas during the production process. Through our groupchat, we shared our ideas,

suggested improvements and built on each other’s ideas, which helped build a developed vision for our music video. We often used polls to

gather opinions efficiently and make decisions as a group.

WhatsApp was also used to share important files and resources we needed during the production process, such as links to documents, Google

Drive folders and PDFs. This allowed all of us to have access to the materials such as the storyboard, classwork or photo and video folders.

Adding these links and files into the group also reduced the chances of us losing them as everyone has access to the same materials in one

place, making it easier to stay organised and refer back to any important information when needed. 

Lastly, WhatsApp was used to coordinate the filming process such as by organising locations, dates and times. This helped us ensure that all

members were informed and are available to film during that time. This helped filming become more efficient and reduce confusions or

misunderstandings during the filming day. It also allowed for quick communication of any last minute changes. As a result, it helped us made

the filming process structured and run smoothly. 

From our experience of using WhatsApp as our main method of communication, there were several advantages and disadvantages: 

Advantages	Disadvantages
Allowed quick and instant communication between all group members	Messages could be missed or ignored if not checked regularly
Made it easy to organise filming	Miscommunication could happen
Helped keep everything in one place, reducing the risks of losing materials

Overall, WhatsApp played a crucial role in communication and organisation throughout our project. It allowed ideas to be shared, filming to be

planned efficiently, and important files to be easily accessed, making the overall process more structured and collaborative. While there were

some minor limitations, such as delayed responses or overlooked messages, the advantages outweighed the disadvantages.

• Google Docs

Google Docs was used as a key tool for writing and organising blog posts, such as the statement of intent, filming schedule and research blog

posts. Through Google Docs, we were able to collaborate as all group members could access and edit the document at the same time, making

the process more efficient. This allowed us to share and improve our ideas together and work could be completed quicker. 

During the post-production process, we had to work on a few extra blog posts, therefore we created a shared document compiling these extra

blog posts. The document included different tabs consisting of the different tasks we had to make. This made it easier for all of us to access

each file. This helped keep our work organised and reduced confusion.

From our experience of using Google Docs, there were several advantages and disadvantages: 

Advantages	Disadvantages
Allowed real time collaboration between group members	Requires internet connection
Allowed sharing of ideas and feedback easily	Changes could be made without others noticing immediately
Helped keep work organised in one place

• Google Drive

Google Drive was used to compile all the photos and videos taken during the filming process, which would later be used for the music video as

well as the Instagram page and the Digipak. All members had access to the folder, allowing us to be able to view and upload photos and videos

taken from each device. The folder is sectioned based on the different locations we filmed in, which made it easier to find specific photos or

videos when needed. This helped save time and reduce confusion, as all the files organised and sorted out. 

From our experience of using Google Docs, there were several advantages and disadvantages: 

Advantages	Disadvantages
Easy access for all group members	Uploading large files could take time
Allowed all photos and video to be stored in one place	Files could be accidentally deleted or misplaced
Made it easier to organise files by location

• Pinterest

We also used Pinterest, which is a platform used to collect and organise visual ideas, to create a shared board where we collected photo

inspirations for our music video and moodboard. This shared board allowed all group members to access the board individually and add

ideas to the board. This made it easier to visualise the overall aesthetic of the music video and ensure that we all are on the same page

and have the same idea. As a result, it helped us keep the vibe consistent as we can always look back at our Pinterest inspiration board.

We organised the board into four sections; scenes, locations and fashion for both the male and female actors, while also including a general

section below it to represent the overall vibe and mood of the music video. We created sections to organise our ideas clearly and make it

easier for us to find specific inspirations when needed.

From our experience of using Pinterest, there were several advantages and disadvantages: 

Advantages	Disadvantages
Helped visualise the overall aesthetic of the music video	Too many ideas could make decision making harder
Collaboration made it easier as everyone could add their own ideas	Risk of copying ideas instead of being original
Sections helped organise ideas clearly

• Notes App

We also used the Notes app to brainstorm and organise ideas. It was used to create to-do lists or checklists, which helped us keep track of the

tasks that were needed to be completed throughout the production process. Other than that, it was useful for planning our Instagram content,

such as brainstorming post ideas and layouts. Overall, this helped us stay organised and ensured that nothing was forgotten, making the

overall production process more efficient. 

From our experience of using the Notes app, there were several advantages and disadvantages: 

Advantages	Disadvantages
Accessible anytime on our personal device	Is not the most efficient for collaboration as we cannot edit at the same time as others
Easy and quick for brainstorming ideas	Limited features compared to other apps
Helpful for creating to-do lists and checklists

• Instagram 

I (Kimora) also used the saved feature on Instagram to collect inspiration from existing artists’ posts. I saved relevant posts into a folder to help

develop ideas for our artist’s Instagram feed. I then further organised these into a more structured mock-up by creating another saved folder,

which made it easier to visualise how our own Instagram page would look like. This helped us develop a clearer and more consistent style and

it ensured that our artist’s branding was well planned and suitable for their target audience. 

From my (Kimora) experience of using the Instagram Saved feature, there were several advantages and disadvantages: 

Advantages	Disadvantages
Easy to save and collect inspiration from real existing artists	Some artists have taken down their posts leading to some saved posts disappearing in the saved folder
Allows visual planning of Instagram content
Helps develop the artist’s image / branding ideas

• Physical Organisation

Lastly, we used physical organisation methods such as paper-based brainstorming, which was usually done in class. This allowed us to quickly

write down ideas or initial plans for our music video. This helped us develop our concepts more clearly and contributed to the early planning

stages of the production process.

From our experience of using the Physical organisation, there were several advantages and disadvantages: 

Advantages	Disadvantages
Quick and easy way to brainstorm ideas	Can be easily lost or damaged
	Can become messy or unorganised

Reflection: Overall, communication and organisation played an important role in making our production process smoother and more efficient.

It made it easier to manage our work and stay on track. From this experience, I learned that being organised and communicating

clearly as a team is just as important as having good ideas, as it helps avoid confusion and improves the overall outcome of the project.