This post explains how we showed a rough draft of our film opening to some members of our target
audience in order to receive helpful feedback.
The purpose of a screen test is to gain audience feedback about our work and see if there are any
improvements that can be made. We decided to use google form to create a survey to share with
our audience because using google form would be an easier way for us to filter out the response.
Here are our questions:
1. Would you want to watch the rest of the movie? Yes or no, if so explain.
2. Which part of the movie opening did you really like? Explain
3. Which part from the movie opening that looked goofy / out of place?
4. What do you think we should add and improve for our movie opening?
5. What plot points do we need to make this opening less cliché/unique?
We chose these questions because it gives us a more in depth explanation on audience feedback that
we can see what parts from the movie opening that they enjoy seeing and what part that they think
shouldn’t be added in our movie opening. We showed the clip to 3 members of our target audience to
ensure that the feedback we receive is appropriate. Finding people for the screen test was easy because
we had several of our friends who does editing and they are in our target audience which this gives us a
new perspective from the audience and be able to
Here is the draft that we showed audiences for the screen test:
Here are the results from the audience feedback:
From the feedback we learned that intro of the getting ready scene, fight scene and party scene all happened too fast,
which creates less tension and suspense to the audience, it may be also too fast that the audience could possibly not
understand what is happening or not feel the suspense we wanted them to feel. Overall, it can be boring for the audience
and they will not feel engaged to want to keep watching the rest of the film.
Most of the audience chose the title option “Missed Call: text me when you get home”. However, we discussed it as a
group and think that it is too long for a title as it might not make it memorable to the audience when trying to recall our
film. We had other short title options that we would use in our thriller film opening which were "After Party" or "Invite
Only" However we hesitated since it didn't sound suitable and it sound off, we decided to just use "Missed Call" because it
had a link to the film where the Mother called her daughter late at night.
.We decided to make the build up like the getting ready scene, fight scene, and party scene longer to give better
storytelling. This tells the audience more about the different characters personalities and behaviors, this enhances the
engagement of the audience to the film opening as it is in a slower pace and is easy to follow. This screen test was a
useful part of our process because it allows us to see different perspectives from different people with different personal
backgrounds. The feedback helped us understand the readings from different people that we didn't think of which helped
us realize mistakes or problems in our opening, this helped us improve our film opening to make it presentable to our
audience.
Reflection: the screen test help with our project as it collected data about other people's opinions about our film opening.
this helped us made improvements in areas where we were hesitant about like the title to the flow of our opening which
we didn't notice at first. We will improve next time by sending the survey to a wider sample as it can provide us with
more feedback and suggestions.
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