Screen Test: Audience Feedback

This post explains how we showed a rough draft of our film opening to some members of our target

audience in order to receive helpful feedback. 

The purpose of a screen test is to gain audience feedback about our work and see if there are any

improvements that can be made. We decided to use google form to create a survey to share with

our audience because using google form would be an easier way for us to filter out the response.

Here are our questions: 

1. Would you want to watch the rest of the movie? Yes or no, if so explain.

2. Which part of the movie opening did you really like? Explain

3. Which part from the movie opening that looked goofy / out of place?

4. What do you think we should add and improve for our movie opening?

5. What plot points do we need to make this opening less cliché/unique?

We chose these questions because it gives us a more in depth explanation on audience feedback that

we can see what parts from the movie opening that they enjoy seeing and what part that they think

shouldn’t be added in our movie opening. We showed the clip to 3 members of our target audience to

ensure that the feedback we receive is appropriate. Finding people for the screen test was easy because

we had several of our friends who does editing and they are in our target audience which this gives us a

new perspective from the audience and be able to  Here is the draft that we showed audiences for the

screen test: 

https://youtu.be/O3vvr_vzE5U

Here are the results from the audience feedback:

From the feedback we learned…..

We are going to change….

This screen test was a useful part of our process because….

Reflection: How did this screen test help your overall project? How will you improve this next time?

Typeface Development: Title & Credits

This blog post contains our typeface development for our film opening's title and credits

Post-Production: Editing

 This blog post contains the editing process of our movie opening

Production: Organising Our Footage

 This blog post contains explanations on how we organise our footage for our movie opening

Production: Behind-the-Scenes

 This blog post contains the behind-the-scenes of our shooting process for our movie opening

Dominant Reading

 This blog post contains the dominant reading of our movie opening

	List	Our intended  Dominant Reading	How we will achieve this with technical elements
Individuals	Cassie (Angelica) Mom Kidnapper	Cassie (Angelica): A rebellious child who doesn’t listen to her mother’s advice to not attend a party. Mom: A worried, angry and strict mother. Kidnappers: an unknown baddie	Cassie:  Mise-en-scene: Short outfits, make up done, styled hair Sound: talks angrily, party music,  Camera: Close up to the child fighting her mom’s grip. Edit: ? Mom:  Mise-en-scene: modest outfit, glasses, “text me when you get home” Sound: Raising her voice, formal language Camera: Close up to the child fighting her daughter’s grip. Edit: Kidnapper: Mise-en-scene: Dark alley Sound: No talking, voice is hidden. Camera: shows only half of the kidnapper’s body. Edit:
Social group	Teenagers	Teenager: They are shown in the party scene where they are all having fun, talking freely with each other	Teenagers: Mise-en-scene: party outfits, smiling and enjoying themselves, teenagers room Sound: Joyful laughters, party music Camera: medium shot of people interacting with each other, close up of a hand applying makeup.  Edit:
Places	House Parking lot/car	House: Shows the teenagers room being all gloomy and dark which conforms to what a typical teenage room would look like Parking lot / car: shows an isolated, dark area which is out in public.	House:  Mise-en-scene: Teenagers room, laptop, make up bag, basic and neutral, dark as its night time :) Sound: Music playing from laptop: teenagers playlists Camera: Close up to teenager’s belongings Edit: ? Parking lot/car: Mise-en-scene: Dark and isolated, Teenagers own car,  Sound: Camera:
Events	Party Kidnapping and drugging argument	Party: Teenagers gathering at a party to have some fun! Kidnapping and Drugging: The party’s dark turn, and nobody even notices	Party:  Mise-en-scene: Short outfits, led lights, drinking cups, Sound: Music playing, pouring of drinks,  Camera: medium shot of people interacting with each other, close up of facial expression Edit: ? Kidnapping and Drugging:  Mise-en-scene: Adding powder to the drink, unknown man dragging the girl out of the car Sound: Dragging sound of the feet on the cement, party music distracts people from the drugging,  Camera: Close up to adding the “powder” then cuts to people being none the wiser, Edit: ?
Overall Message	Who kidnapped the girl? Why did he kidnap the girl? Will the mother be able to get her back? What is the kidnapper’s motive?  Listen to your mother guys :)

How are these similar or different from your Statement of Intent?

Similar: We stuck to the idea in our statement of intent, where the main idea is more or less the same; a girl gets kidnapped. We also stuck to the characters mise-en-scene to represent them which is the short outfits and the mother lo

The mise-en-scene we planned to apply to our characters were also similar, specifically the mother and the teenager’s outfits and props.

Different: We didn’t stick to our idea on using social media and trends that we thought would be relatable and appealing to a teenage audience. However, we may add some subtle shots alluding to it, as social media is a big part of teenager’s lives, and we want to accurately represent them in our movie opening.