This is my weekly progress and plan for my ad project
Week 2:
this week we learned about demographic and psychographic factors, this will be helpful for my tourism ad project, it will help me identify the demographic and psychographic factors that will help target the right audience to my tourism ad
we also learned about semiotics, denotations and connotations, this will be helpful as it can help me with my project for example i can choose the right sound or music to match the tourism ad.
Week 3:
what progress have you made on your project?
we have done more research on the tourism ad, we looked at how different ads target different target markets and we learned about how different camera angles can have different implied meanings to different scenes. this will help us film our tourism project well as we can use these different methods to be able to showcase the destination well. we also did our statement of intent which consists of the ideas needed to plan out my teams tourism advert.
Week 4:
In week 4 we've learned about storyboard, what camera angles are included, how long each scene is played. we also have started to make a storyboard for our own tourism ad to plan out what scenes we will include in our project. We also learned about camera movement and how they imply different meanings to the audience. this can be useful for our tourism project as we can know what camera angle is suitable for different scenes. other than than, we also learned did the location scout and risk assessments where we chose two locations of where we are going to go to film our project. we also discusses about the pros and cons of the destinations and possible hazards or risks that can happen and how we can avoid them. by doing this we can have a
Week 5:
This week we learned about two new topics which were Mise-en-scene and editing. Mise-en-scene are things that appears before the camera, there are twelve factors in Mise-en-scene. We also learned about editing and different types of cuts. we also started to create a new blog post about our filming schedule which where about when and where we are going to film and what props and equipment we need.
To do: start filming scenes for our project
Week 6:
In week 6 we have learned about genre theory, our teacher taught us about two new theories which were Steve Neale and David Buckingham. these theories helped us to research more about the theories used in media texts. this can help us use these theories in our tourism ad and other projects. We also started our creative critical reflection (CCR) about our tourism ad.
Week 7:
This week we learned about narrative theory, our teacher taught us about two narrative theories which were Barhtes and Levi Strauss. We also had some lessons where we used the time to do our project and complete out blog, this can help us save time doing the editing process of our project.
Week 8:
during the 8th week we continued to edit and finalize our tourism ad project. we completed missing or uncompleted blog posts and continued our CCR. This week was pretty stressing as there were many things to do and much time needed to finish up for our project.
Reflection: by creating a weekly progress, this helped me keep track of what we were doing the past weeks, it helped me remember what the teacher thought us and what i have learned throughout the weeks.
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