today we learned about genre, here is my summary of what genre is
genre - genre is a type of media. for example the genres of film is horror, sci-fi, fantasy
genre convention - it is the elements in a genre, for example the genre conventions of a fantasy film are wizards, magic
the genre of this film is thriller, horror, mystery
the target audience for this movie are teenagers to adults aged 17-50, who are interested and enjoy watching horror / thriller / mystery movies
the audience are appealed to the movie because the trailer shows a glimpse of what the plot is going to be and what is expected in the movie. the trailer allows them to have a prediction on what can happen in the movie
reflection:
this will be helpful for my project as it can help me identify things that conform or subvert to the tourism advert that i will be making
this is targeted to men or young adults aged in their 20s to 30s
- psychographic
this is targeted to people who enjoy travelling and exploring new places with the preference of backpacking or solo travelling
2. how is this audience usually targeted?
since the target audience is young adults who enjoys solo travelling the actor in the advert resembles the target audience, by travelling alone, carrying big backpacks and visiting different destinations.
3. did this advert conform or subvert the normal way?
i believe this advert conform the normal way. the advert shows scenes of different places is expected in tourism adverts for example there were historical monuments, natural destinations.
4. what images / locations were used to appeal to the target audience?
some scenes shows natural destinations such as mountains, this can appeal to tourists such as eco tourists
some scenes show historical monuments, this can appeal to the targeted audience who are interested in history
5. what sound / music were used to appeal to the target audience?
it uses music that is enjoyable and positive to the audience and the scenes were played at the same beat as the music, this can keep the audience interested in watching the advert
6. what people were shown in the ad? how do they appeal to the audience?
the actor in the advert resembles the target audience who are solo travelers or backpackers, this can appeal to them as the audience can see themselves travelling like the actor shown in the advert
7. what is the message of this advert?
this advert allows the audience to visualize themselves traveling, therefore this engages the audience to go travelling because they want to experience the same as the actor in the advert. the message of this advert is to attract attention of the audience to travel to the destination shown in the advert.
1. who is the target audience?
demographic:
this is targeted to young adults to adults aged 20-40
psychographic:
this is targeted to eco tourists or cultural tourists or people who love natural destinations or culture
2. how is the audience usually targeted?
since the target audience is people who enjoy nature and culture, the advert displays New Zealand's natural destinations such as mountains, cliffs and beaches and the also show their culture which this can attract its target audience.
3. did the advert conform or subvert to the normal way?
the advert conform the normal way, it shows tourists being welcomed and exploring the destination and it showed scenes of the destinations tourist destinations that are expected in a tourism advert
4. what images / locations were used to appeal to the target audience?
in the advert, it showed the tourists being welcomed and exploring its culture of New Zealand, this can appeal to the target audience, also the advert showed New Zealand's beautiful scenery's and destinations, for example beaches and mountains, this can appeal to the target audience which is people who are interested in natural destinations and culture.
5. what sound / music were used to appeal to the target audience?
some scenes played sounds of birds or the beach waves, this can allow the audience to feel more connected to the destinations the advert are showing, this can appeal to the target audience since they can visualize themselves being there.
6. what people were shown in the ad? how do they appeal to the audience?
the people shown in the ad were adult travelers and local people. by showing adult travelers, the audience can imagine themselves traveling like the people in the ad, therefore they can be engaged to travel to the destinations themselves.
7. what is the message of this advert?
the message of this advert is that tourists are welcomed to New Zealand and that everyone there is welcoming and want to share their culture to them.
1. who is the target audience?
demographic:
adults, male and female, aged 20-40
psychographic:
people who enjoy traveling to natural destinations,
people who are fans of Chris Hemsworth
2. how is the audience usually targeted?
since the target audience is people who love traveling to natural destinations, the ad shows scenes of Australia's natural environment and natural destinations.
3. did the advert conform or subvert to the normal way?
the advert conform to the normal way. the advert shows scenes of Australia's environment that is expected in regular tourism adverts such as beaches and forests
4. what images / locations were used to appeal to the target audience?
it shows Australia's animals for example kangaroos. and its historical canyons, this can appeal to the target audience since they can only experience these things in Australia
5. what sound / music were used to appeal to the target audience?
the ad has Chris Hemsworth as their voiceover, this can target people who are big fans of him.
6. what people were shown in the ad? how do they appeal to the audience?
the people shown in the ad were tourists, from couples to groups, they were shown having a great time, therefore this attract the audience since they might also want to experience the same.
7. what is the message of this advert?
the message of this advert says that Australia is unique and that everyone should experience it too
1. who is the target audience?
demographic:
young adults to adults, male and female, aged 20-40
psychographic:
people who are adventurous and love natural environments and culture.
2. how is the audience usually targeted?
the advert focuses of embracing Philippines natural environment, culture and activities, the audience can be targeted by showing scenes of adventurous activities such as snorkeling and riding ATVs
3. did the advert conform or subvert to the normal way?
the advert conform to the normal way, it showed scenes that shows the destinations like normal tourism adverts such as showing its natural environments and cultural dances
4. what images / locations were used to appeal to the target audience?
the advert shows a variety of locations from natural environments such as beaches, mountains and to historical monuments, this can appeal to the target audience since they are interested in these kind of destinations.
5. what sound / music were used to appeal to the target audience?
some scenes played sounds of people cheering and the sounds of the musical instruments played during cultural events. this can appeal to cultural tourists or people who are interested in culture. this can allow them to know how it feels to be there, they can visualize themselves being there and experiencing it.
6. what people were shown in the ad? how do they appeal to the audience?
the people shown in the ad were tourists, form couples, groups to families. they are shown having a good time with the locals. this can appeal to the audience because this allows them to have a sense of welcome from the locals.
7. what is the message of this advert?
the message of this advert is that the Philippines is diverse, with its culture, heritage, environment and much more.
Mastercard Priceless advertisement (1997)
this advertisement is not a tourism advertisement but i liked that the advertisement listed the prices and showed that the memories were priceless, this give me an idea that we can use the listing of prices to to target our target audience. since our target audience is teenagers traveling on a budget, we can list the prices that are affordable to them while also adding that the memories will be priceless, therefore this can attract and be engaging to them.
we also tried to use different fonts for our slogan / message at the end of the video
my team used canva to try different fonts that can be suitable to use for the message of our tourism advert which was "Stop Dreaming, Visit Bali !", there were other messages such as "Stop Dreaming and Visit Bali", "Bali: Priceless Memories" which we didnt end up choosing. at first we wanted to use a calligraphy font but we then agreed that it can be difficult to read in just a few seconds. so we ended up choosing this font:
we ended up combining two fonts for its balance between a playful, youthful vibe and a sense of elegance. the top font has a "handwritten" feel, evoking a casual and personal tone that resonates with the target audience of students. it is fun, approachable, and 2 out of 4 group members felt it aligned with the goal of creating a friendly, relatable ad. the bottom font conveys sophistication and professionalism, complementing Bali's cultural and natural beauty. together, the fonts create a contrast that balances playful energy with elegance, making the ad visually engaging and reinforcing the dual message of fun, affordable experiences with a unique touch.
reflection: by conducting researches, i have learned many factors that can help make a good tourism advert, it also makes it easier for me to identify the genre conventions to different types of tourism adverts and how the conform or subvert to them. it also helps me identify the targeted audience by how the tourism advert shows different images and people to represent them.
Reflection: originally, me and eileen we sitting together during the first few lessons, we then approached tisha and cassie and asked them if they wanted to work together with us for the project. thankfully they agreed and we turned out to be a really good team, our ideas clicked and our overall project turned out well.
This is my weekly progress and plan for my ad project
Week
Start Date
Task
Blogpost Title
Content
Deadline
W1
22 July
W2
29 July
Pre Production
Research
1
Brief
Description of the brief, embed powerpoint
W2
2
Plan & Weekly Progress
Plan for the whole project, Weekly diary
W2
3
Team
Your team + Links ot their blogs
W2
4
Research
Research into documentary openings of the same genre
W4
W3
5 August
Plan
5
Statement of Intent
Plan for the product
W4
6
Storyboard
Scene by scene storyboard
W5
7
Location Scout & Risk Assessment
Possible shooting locations, risk assessment table
W5
W4
12 August
W5
19 August
Production
Produce
8
Behind the Scenes
Images of the shoot
W8
W6
26 August
W7
2 September
Post Production
Edit/Reflection
10
Editing Process
How did you edit? Challenges, solutions
W9
11
Self Reflection
Self Reflection Presentation
W9
W8
9 September
Edit
W9
16 September
Submission
12
Final
Final ad
W9
Week 2:
this week we learned about demographic and psychographic factors, this will be helpful for my tourism ad project, it will help me identify the demographic and psychographic factors that will help target the right audience to my tourism ad
we also learned about semiotics, denotations and connotations, this will be helpful as it can help me with my project for example i can choose the right sound or music to match the tourism ad.
Week 3:
what progress have you made on your project?
we have done more research on the tourism ad, we looked at how different ads target different target markets and we learned about how different camera angles can have different implied meanings to different scenes. this will help us film our tourism project well as we can use these different methods to be able to showcase the destination well. we also did our statement of intent which consists of the ideas needed to plan out my teams tourism advert.
Week 4:
In week 4 we've learned about storyboard, what camera angles are included, how long each scene is played. we also have started to make a storyboard for our own tourism ad to plan out what scenes we will include in our project. We also learned about camera movement and how they imply different meanings to the audience. this can be useful for our tourism project as we can know what camera angle is suitable for different scenes. other than than, we also learned did the location scout and risk assessments where we chose two locations of where we are going to go to film our project. we also discusses about the pros and cons of the destinations and possible hazards or risks that can happen and how we can avoid them. by doing this we can have a
Week 5:
This week we learned about two new topics which were Mise-en-scene and editing. Mise-en-scene are things that appears before the camera, there are twelve factors in Mise-en-scene. We also learned about editing and different types of cuts. we also started to create a new blog post about our filming schedule which where about when and where we are going to film and what props and equipment we need.
To do: start filming scenes for our project
Week 6:
In week 6 we have learned about genre theory, our teacher taught us about two new theories which were Steve Neale and David Buckingham. these theories helped us to research more about the theories used in media texts. this can help us use these theories in our tourism ad and other projects. We also started our creative critical reflection (CCR) about our tourism ad.
Week 7:
This week we learned about narrative theory, our teacher taught us about two narrative theories which were Barhtes and Levi Strauss. We also had some lessons where we used the time to do our project and complete out blog, this can help us save time doing the editing process of our project.
Week 8:
during the 8th week we continued to edit and finalize our tourism ad project. we completed missing or uncompleted blog posts and continued our CCR. This week was pretty stressing as there were many things to do and much time needed to finish up for our project.
Reflection: by creating a weekly progress, this helped me keep track of what we were doing the past weeks, it helped me remember what the teacher thought us and what i have learned throughout the weeks.
