Research & Development of Social Media

 

Research & Development of Digipak

Brand Identity

Audience Test Screening

 This blog contains the audience test screening from a version of the music video that we showed to our target audience. This blog was created by me (Tisha) while the question was made by both me (Tisha) and Cassie.

Audience Test Screening

What is the purpose of audience test screening?

    An audience feedback is used to understand our audience specifically target audience opinion and point-of-view when watching our music video. This is done by asking several questions on their feedback on the music video, where the questions are asking both good parts from the music video and improvement that they think would need to be added to suit their preference. 

    As most audiences have different kinds of preferences, we narrow our target audience down to be couples who are teenagers that enjoy going on dates together. So we decided to ask 3 of our friends, to make it fair we decided to ask both female and male audiences who are a couple. This allows us to understand from both perspectives. 

Audience Feedback Question

    Before we come up to them to ask a question, we decided to create several questions that can be printed on to a paper so that our target audience would be able to answer the question while watching a clip from our music video. 

    We created 5 questions as a table as you can see below, as the empty boxes would allow our audience to answer the question easily as there are spaces provided. We chose these questions as it is not a simple question where the audience would only be able to answer with short form answers. Having a long descriptive answer allows us as a team to review the feedback and understand what we need to add / change from our music video to fit their preferences. 

This is our question paper that we give out to our target audience to answer

The part of the music video clip that we showed to our audience is this: 

 

From this, we have received 3 of our target audience feedback that is shown below:

Audience Feedback by Ida Ayu Jyotisha Sena

From all of the 3 audience feedback that we receive, we decided to review and pick which one that we think matches / the answer fits with what our vision of our artist would be highlighted in blue, things that we need to improvement on is red, and lastly the one highlighted in green is a new idea that would fit our music video.

Audience Feedback Review by Ida Ayu Jyotisha Sena

Reflection: Although I didn't contribute much on this audience feedback, I still get to know how to create feedback questions that are effective and will get the answer from the audience that will help improve our music video, other than that I also get to understand whether our music video is perceived the right way we intended it to be. Therefore if there are any misconceptions we can fix it since we asked the audience on ways to improve or remove.

Classwork: Theory of Stardom

 This blog post contains my classwork of the theory of stardom, this blog post was made by me (Kimora)

Classwork: theory of stardom by kimora

Reflection: overall, this classwork made me reflect on how artists are carefully constructed by the media. this will help me plan my music video by creating a clear and authentic artist image that supports the meaning of the song.

Persona & Brand Identity

This blog post contains the persona and brand identity of our artist in our component 3 project, this was done as a group.

Reflection: by creating this mind map, it helped me explore deeper into different areas of banding that would help for my music video project's artist. it also made it easier for me and my group to remember the key ideas we should focus on to give our artist the brand image we want her to have. overall, this brainstorming activity will be very helpful for our post production process.

Behind-the-Scenes

 This blog post contains the behind-the-scene of our shooting process for our music video project, component 3.

Behind The Scenes by Jyotisha

Reflection:

Screen Test

This blog contains the screen test of actors that might be use for our music video, component 3. 

 Reflection:

Filming Schedule

 This blog post contains our groups' filming schedule for our music video project, component 3. This filming schedule was made by Cassie and Tisha.

Scene	Date/Time	Location	People	Props	Equipment	Notes
Park Scene	15/11/25, 4:00PM	Peninsula Island	Cassie, Kimora, Tisha, Kellie, Karl	Picnic fabric, Snacks, Basket, Flowers, Painting, Camera	Phone, Digicam, Camera	Kellie and Karl came an hour late, so we had limited time to film before the sun set and it got too dark.
Photobooth Scene	16/11/25, 1:00PM	Photoism, Living World Mall	Kellie, Karl	None needed	Phone	Since this was a very simple shot, Kellie and Karl did it in their own time without the rest of the team.
Shopping Scene	02/12/25, 6:00PM	Mr DIY, Trans Studio Mall	Kellie, Karl	None needed	Phone	Kellie and Karl spontaneously decided to film this while they were together. Unplanned, but may be useful if we need more scenes. The rets of the team was not present because this was on Kellie and Karl’s personal date.
Night Out Scene	05/12/25,  7:00PM	Shooters	Kellie, Karl	None needed	Phone	Again, this was randomly filmed during their personal date, which is why the rest of the team was not present. However, we gave Kellie and Karl insights on how to film via WhatsApp.
Record Cafe Scene	13/12/25, 10:00AM	Analogue Listening Space	Tisha, Kellie, Karl	Drinks, Pastries, Headphones, Handbag	Phone, Digicam, Camera	Tisha helped Kellie and Karl film this during Cassie’s internship hours and Kimora was overseas.

Reflection:

Location Scout and Risk Assessment

This blog post contains the an analysis of  all the locations that we are going to film in, we analyzed the advantages and disadvantages and the possible risks and solutions of each location. This blog post was made by me (Kimora) with the help of  Tisha who did the first location and added the events in the scene explanation  

Record Cafe – Analogue Listening Space & Vinyl Cafe
Location Link:	https://maps.app.goo.gl/FswDuW8kgAhxwu768
Events in scene:	What will happen?  In this location this is when the first scene and the last scene will happen. Where the first scene shows both the artist and another character that plays as the artist's partner will have their first interaction meeting each other. Where the last scene will be showing both the artist and the partner spending time and getting to know each other.
Pros of location:	This location has the feeling that we are going for, especially:  Vintage props in the location; the black sofa and wooden chair help emphasize the old vintage feeling.  Good lighting; with good lighting it would be easier for us to do simple lighting edit to match with the aesthetic we want to do.
Cons of location:	This location is known to be hidden gem; but we know this place from our friend in which:  Public space; the place may have other people that will be there using the place as it is a public space, in which we might need to ask permission from everybody who will be present in the background which can take a long time to get their consent.
Alternatives:	What other locations can you shoot at if there are issues here? To follow the same aesthetic of record cafe that we want to do, alternative places would be:  Vinyl Coffee Bar Old Friends Coffee at Kj House Records
Risk Assessment
Potential hazards:	What dangers are there? Cables on the floor may cause tripping Electrical hazards from plugs or cables Risk of disturbing other customers in the cafe Limited space which could lead to accidents while filming Waitress working, which we might not see when we are filming so we could bump into them
Evaluate risks:	What bad things could happen? Team members or actors could trip on cables Minor electric shock if cables are not safely organized Noise interference from customers could affect the audio quality  Equipments or cafe property could get damaged if drinks spill
Control measures:	How will you prevent these from happening? Avoid areas with a lot of cables and if there are cables, it should be placed or set aside properly to clear out the area for recording.  Keep drinks and food away from the filming equipment to reduce chances of broken equipment. Inform cafe staff that we will be recording in a certain area so they would not try to serve us during the shoot.
Responsibility:	Who will be in charge of the control measures? Team members - we will make sure before shooting our scene we will do a location check before we start such as:  Making sure all cables are placed neatly Creating a clear and organized filming area  Informing cafe staff that we will be recording in order to gain permission Team members that are available will also monitor the space during filming to prevent accidents.  Testing equipment such as microphones before filming to ensure that the background noise does not affect the audio quality, as well as camera to ensure good lighting so we would not need to do the shoot twice.
Time frame:	When will you have the control measure in place? All control measures will be controlled and set up before filming begins on the day of the shoot. Once we arrive, we will monitor the area and try to organize cables and test the audio quality to ensure that the filming area is safe and clear.
Other notes:

Peninsula Island
Location Link:	https://share.google/EWvKOPmG81L7SBjO0
Events in scene:	What will happen?  In this location it would be used to show one of the artist's date locations with the partner in the music video to show their connection and also builds connection between the artist and the music video aesthetic. Here they will be having interactions such as talking, running around and looking at the sea.
Pros of location:	This location has the feeling that we are going for, especially:  Overall location setting; this place has both a park and a cliffside overlooking the beach. It makes it more efficient for us to film making it look like the artist is in two different locations with two different feelings to it.  Away from the crowds; as this location is sort of a hidden gem which means that not a lot of people have come to the place in which this would be good for our filming where there won't be any background characters
Cons of location:	As this location is outside, there are several things that can be bad for our shoot like:  Weather Condition; it may be windy and it could affect the audio quality if we plan to add natural sound or dialogue. Especially as the weather recently has been bad as there is rain that happens almost every day.  Location Setting; uneven ground may make it difficult to place props or equipment. There is also limited shade with no facilities for resting and to protect ourselves from unexpected weather conditions like a very hot day and rain. when we do get tired from shooting and  Charging; with this place being outside this could mean there will especially be no place to charge our equipment if it dies.
Alternatives:	What other locations can you shoot at if there are issues here? Melasti beach  Pandawa beach
Risk Assessment
Potential hazards:	What dangers are there? There aren’t railings or safety signs on the cliffside  Strong wind  Uneven ground It may rain since its currently Bali’s rainy season
Evaluate risks:	What bad things could happen? Team members or actors could slip or fall  Props or equipment could be damaged by wind or sand Props or equipment can be damaged by the rain It can cause poor audio quality caused by the wind
Control measures:	How will you prevent these from happening? Keep a safe distance from the cliff edge Use weights to stabilize tripods or camera Attach microphones to actors Check the weather and wind conditions before filming
Responsibility:	Who will be in charge of the control measures? Team members - we will make sure before shooting our scene we will do a location check before we start such as:  set up safety boundaries check the equipment stability check the weather forecast check the microphones to see if the audio quality is not affected by the wind.
Time frame:	When will you have the control measures in place by? All safety and audio control measures should be completed before the filming starts and the weather check must be checked a day before the shoot.
Other notes:

Seminyak Beach
Location Link:	https://maps.app.goo.gl/3cay1E6LfKD6mbec6
Events in scene:	What will happen? In this location the beach will be used to show a closer connection between the artist and the partner, such as activities like; walking along the beach, talking while the sunset is shown in the background, and they could play in the water. This scene will be shown at the last chorus to give a good ending effect of the ‘day dream’ we are going for.
Pros of location:	This location is different than the other beach that we will go as it has several pros such as:  Good scenery; Seminyak beach is well known for its sunset views, so it will be great to incorporate this to our music video, and it also aligns with our moodboard. Natural lighting; the natural light from the sunset can match the music video’s moodboard and aesthetic, this would also mean that we won't have to add extra lighting and bring more equipment.
Cons of location:	This location is known for a tourist destination in which:  Public space; it can be crowded during the sunset hours making it more difficult to film without people passing by or disturbing the filming process. Weather Condition; It can be very windy, so the props or the actor’s hair can be blown away, which would lead to doing multiple re-takes.
Alternatives:	What other locations can you shoot at if there are issues here? Kuta beach Sanur beach
Risk Assessment
Potential hazards:	What dangers are there? Waves could come unexpectedly and get the equipment or props wet Strong wind could affect the audio quality or blow away the props or equipment Rocks or uneven sand could cause someone to slip or fall Crowds or tourists may accidently walk into the filming area It can possibly rain due to the rainy season
Evaluate risks:	What bad things could happen? Equipment or props could be damaged by water, sand or wind Team members or actors could slip or fall Poor audio quality can be caused by wind Disruption or delays caused by people entering the filming area The sunset can be blocked due to the rain or dark clouds
Control measures:	How will you prevent these from happening? Check the tide and weather forecast a day before filming Find a less crowded area to film Find an area with smaller waves and steady ground
Responsibility:	Who will be in charge of the control measures? Team members - we will make sure before shooting our scene we will do a location check before we start such as:  check the weather and tide forecasts a day before the shoot test the microphones for the audio quality avoid areas with bigger waves and rocks find an area with less crowds
Time frame:	When will you have the control measures in place by? All control measures will be prepared before the filming starts on the day of the shoot. Once we arrive, we will find an area with smaller waves and we will also test the audio quality
Other notes:

Renon Park
Location Link:	https://share.google/itBQVQPqluaLsaEb6
Events in scene:	What will happen? In this location it would be used to show one of the artist's date locations with the partner in the music video to show their connection and also builds connection between the artist and the music video aesthetic. Here they will be having interactions such as talking and walking their dog.
Pros of location:	This location will be another park that we wanted to do but it has its advantages like:  Location; the location is quite near to where our team members and actors live, so it can be very easy to access and if we need reshooting we can do it easily. The park allows visitors to bring pets, which allows us to follow our plan of filming the artist walking her dog with her partner
Cons of location:	Even though this location will be a good place to shoot but there are several setbacks we need to consider such as; Constructions; there are currently constructions for the jogging tracks which limits our accessibility in filming in different areas of the park Public Place; it can be very crowded during peak hours, which makes it difficult for us when we need a shot of the artist alone without people interfering in the scene Weather Condition; it will be very hot during less busy hours, actors can be sweaty when filming during these hours which can reduce the appeal of the artist’s appearance and the overall music video Noise Surrounding; It can be noisy as it is next to the main road, so it will be difficult to obtain good audio quality for our scenes.
Alternatives:	What other locations can you shoot at if there are issues here? Lumintang park Puputan park
Risk Assessment
Potential hazards:	What dangers are there? Uneven grass or walking areas, some jogging tracks are under construction There are many people cycling or skating during busy hours  It can potentially rain
Evaluate risks:	What bad things could happen? Team members or actors can trip or get injured from the uneven grass or walking areas Team members or actors could bump or crash into people cycling or skating We won't be able to film if it rains
Control measures:	How will you prevent these from happening? Try to film during less busy hours Find areas in the park where there are no construction Check the weather forecast a day before the shoot
Responsibility:	Who will be in charge of the control measures? Team members - we will make sure before shooting our scene we will do a location check before we start such as:  Check for areas with safe pathways and no constructions Check the weather forecast a day before the shoot Find a less crowded area to film
Time frame:	When will you have the control measures in place by? Some control measures like checking the safety of the park and finding less crowded areas will be done as soon as we reach the destination while for checking the weather, it will be checked a day before the shoot.
Other notes:

Sindhu Market
Location Link:	https://share.google/5b0VjHHeRXeRrGBgi
Events in scene:	What will happen? In this location it would be used to show one of the artist's date locations. Here they will be having interactions such as walking around the market, talking and buying food or souvenirs from the markets. Some short POV digicam scene being shoot here as well.
Pros of location:	This will be the only market place that we choice to use because;  Free; there is no entry fee, so we will not spend money for this scene excluding personal expenses.  Location; there is an indoor area, so we can still film if it rains and it’'s easy for our team members and actors to access this place since its near to where they live Cheap; food and souvenirs are cheap and affordable so when we need to use some food for the scene we will not need to spend too much.
Cons of location:	Especially as this market is quite known by people, this may be a challenge because:  Public Space; it can be crowded during busy hours, making it difficult to film. Location; the food stalls are mostly outdoors, so it can potentially rain so we may not be able to shoot if this happens. Disruption; as we will be shooting it can potentially disturb the customers or visitors. Background Noise; the background noise of the busy market can affect the audio quality.
Alternatives:	What other locations can you shoot at if there are issues here? Ubud market Kuta market
Risk Assessment
Potential hazards:	What dangers are there? it can potentially rain due to the rainy season that has been happening this past couple of days narrow / crowded pathways  heat and humidity
Evaluate risks:	What bad things could happen? we won't be able to film if it rains we can potentially bump or trip in narrow or crowded pathways it will be difficult to film in crowded areas, we would have to do multiple re-takes if there are many interference from other people the heat can cause the actors to sweat which can affect their appearance and appeal
Control measures:	How will you prevent these from happening? film during less busy hours or less busy days of the week check the weather forecast a day before filming film in open areas with larger space bring portable fans incase if it gets hot while filming
Responsibility:	Who will be in charge of the control measures? Team members - we will make sure before shooting our scene we will do a location check before we start such as:  check the weather forecast a day before the shoot check for less crowded areas to film ask food stalls for consent to film
Time frame:	When will you have the control measures in place by? to check the weather, we will check a day before the shoot, and for the other control measures, we will check and find a place to film as soon as we reach the location
Other notes:

Reflection: Overall it was easy to think of the locations we are going to film in, there were many good options to choose from however most of the good spots that can visually match our music video's aesthetic are far to get to, especially since our filming deadline is pretty near, it will be difficult to find time to film in those locations. We have our exams coming up and after that our actor Kellie wont be able to film because she will be going overseas. Therefore we chose realistic locations that we can find time to film at. It also took us some time to think of the pros and cons of each location and it took a longer time than expected to complete the location scout. But overall by discussing things with my team members we get to think of ideas that some of us didn't thought of.